The Kooks

These Kooks Have Big Plans • Our Future
These Kooks Have Big Plans • Our Future
We are passionate about having fun and staying safe. Wait until you see what we have in store… Follow us on insta to see what we’re KOOKing up! @thekookcollective   Read more...
Kook Collabs
Kook Collabs
Art is at the heart of everything we make. The Kook Collective was built on the belief that artists deserve to be valued, compensated, and celebrated, not just credited. Every... Read more...
Our Production Process
Our Production Process
Every decision we make is intentional and keeps the ocean and earth in mind. We use up-cycled textiles, keep production local, and choose processes with the lowest environmental impact we... Read more...
What “Kook” Means To Us • Our Story
What “Kook” Means To Us • Our Story
What is a Kook? kook /k-oo-k/ In surf culture, a kook is someone who's new to surfing – inexperienced, still learning the etiquette, probably got in someone's way in the... Read more...
Life According to Kooks • Our Values
Life According to Kooks • Our Values
Everyone is Welcome Here We celebrate the kook - the beginner, the person who doesn't have it all figured out yet and beyond. We embrace and love the messy, imperfect,... Read more...
Meet Emma
Meet Emma
I am not a surfer by any stretch of the imagination, but I am most certainly a kook.  Like many people, I feel a great deal of shame and embarrassment... Read more...
Meet Greg
Meet Greg
I still remember when my aunt gave me my first real surfboard. I was 10 years old—skinny, small, and completely intimidated by the huge 6'6" board she handed me. Every... Read more...
Meet Celina
Meet Celina
I began my surfing journey in August of 2025. Someone recommended watching the movie Surf's Up, I ended up watching it and it changed my life in the best way.... Read more...